![]() “It was really satisfying to eat the cookies.” “ was definitely worth it,” Martinez said. After more than a two-hour wait, Martinez was able to order her cookies at midnight. “I went really late at night, around 9:11 p.m.,” said freshman business administration major Odalys Molina Martinez. According to Zuniga, the line began to grow at 3 p.m. Unlike Ramnani, other students had to endure the cool weather and light drizzle while waiting in the line that only got longer as the day passed. “I got a birthday cake cookie, and I loved how it was served warm and fresh.” Karly Ramnani, a freshman majoring in psychology, was one of the first in line at the soft opening Tuesday, arriving three minutes after opening while walking home from their class. “The fact that everything finally came to fruition was super exciting and seeing everyone’s face in line and then, at some point, like the entire lobby was full of people and everyone was singing,” Zuniga said. The plan to open Insomnia Cookies began this past fall. USC Village marks the 237th Insomnia Cookie location, yet another milestone for the company, one highly anticipated by students. ![]() According to Sailyn Zuniga, district manager at the USC Village location, some of the heavy hitters among USC students are the double mint, s’mores and snickerdoodle cookies. Insomnia offers a variety of cookies, brownies, ice cream and - as advertised on their website - even cold milk. The long-awaited Insomnia Cookies opened its doors at the university for a soft opening on Tuesday.įounded in a college dorm at the University of Pennsylvania by former student Seth Berkowitz in 2003, Insomnia Cookies feeds the “craving crowd” with late-night in-store and delivery service. No, that long line in the USC Village is not for Dulce, for once.
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